Modern financial markets have entered the digital era, which means new standards for interaction with the Bank’s customers and employees. There are certain features that all popular banking products have in common. First of all, they are as personalised as possible. By knowing customer preferences and anticipating the wishes of banking consumers, it is possible to create personalized products and services. To meet this challenge, tools are used to analyse data from a variety of sources.
In addition, competitive banking services include broad functionality in terms of mobile access–a determining factor in just how user-friendly a particular product is.
The digital transformation is having an impact on both the external and internal business processes of the Bank. Predictive analytics support the creation of high-quality products at just the right time. The move to electronic document flow is increasing labour productivity and reducing costs.